La Mollla

La Molla

la mollla® jewelry
February 1987, Tiziana Redavid, an architecture student in Turin, visits the factory of a friend, an industrial springs manufacturer. Springs are scattered all over the floor, the young Italian picks up a few dozen, puts them on her wrist, and with her imagination, these simple springs soon find an artistic intent. Tiziana is stricken by the analogy with African ornaments and even more for the aptitude of this industrial material to evolve into jewelry.

 

Molla means spring in Italian. Using this name, Tiziana has registered the mark la mollla® with three l’s that evoke graphically the spring movement. Each bracelet is composed of 97 stainless steel springs, a reference to the year of their launch on the market. The delicacy of their texture evokes silk and their lightness contrasts amazingly with their quantity.

The bracelet will be launched in Paris, and distributed following a selective commercial strategy. It becomes a fashion phenomenon, found in London, New York, Tokyo, Los Angeles and Moscow. Press worldwide calls the la mollla® bracelet the «jewelry of the end of the century», but this worldwide success attracts the attention of copiers, who did not hesitate to take advantage of the success.

 

Since then, Tiziana confirms her creative talent by proposing every year new collections where force, creativity, elegance and aesthetics are harmoniousely combined. The artist can please us with magnetic jewels in brightly colored resin, or she can astonish us with simple architectural lines but she will always ravish us by proposing an atypical ornament.

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